6/27/2011
www.LawnSite.com, the leading business-to-business online community serving landscape and lawn care professionals, has launched www.GreenIndustryOutdoorsman.com, a forum dedicated to the social media interests of outdoor enthusiasts. Leading green industry supplier LebanonTurf www.lebanonturf.com assisted in the development of the concept and has become a lead sponsor.
Discussions relating to outdoor activities including hunting, fishing, camping and ATVing, have long been popular among LawnSite members within its Off Topic forum. Creating a destination specifically for these enthusiasts was the logical progression for the community.
"With assistance from LebanonTurf, we concluded that many landscape contractors share a passion for outdoor leisure activities," stated Korry Stagnito, president and CEO of Moose River Media. "We're hopeful that this new forum will become their social media destination in addition to their regular business resource."
Founded in 1998, LawnSite has over 123,000 members and averages nearly 5 million monthly page views according to Google Analytics. In 2006, the site was acquired by Moose River Media, which also publishes Turf magazine for landscape and lawn care contractors, the 2010 advertising leader according to market share tracking firm, IMS.