Snow Business Magazine Announces Circulation Audit


9/21/2011

ST. JOHNSBURY, VT - Snow Business magazine, the official publication of the Snow and Ice Management Association (SIMA), announced that it has released its initial third-party audit of its circulation. Click here to view the full report.

The audit was conducted by BPA Worldwide, the leading audit bureau for business-to-business magazines, and reflects the six month period ending June 2011. The report verifies the following important facts relating to audited publications specifically serving the snow and ice industry:

    . Snow Business has the industry's highest total qualified circulation.*

    . Snow Business has the industry's highest qualified circulation to Canada.*

    . Snow Business has the highest circulation to those individuals who declare themselves to be involved with snow and ice removal or are members of the Snow and Ice Management Association.*

*Source: Snow Business June 2011 BPA-30,555 Total Qualified, GIE Media's Snow Magazine June 2011 BPA Statement -26,353 Total Qualified

"We're pleased to offer our advertisers the assurance that an independent circulation audit affords them," said Leslie Boomer, Publisher of Snow Business. It's a prime example of our continuous product investment as well as our steadfast commitment to help our customers succeed."

The Snow & Ice Management Association Inc. (SIMA) is the resource that raises awareness through education and networking. For more information on SIMA, visit www.sima.org or contact Brian Birch at 814-602-4548 or brian@sima.org.

Moose River Media is the publisher of Snow Business magazine and America's leading integrated media company serving the green and agricultural industries. For more information, visit www.MooseRiverMedia.com or contact Leslie Boomer at 440-360-7814 or lboomer@mooserivermedia.com.





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